YouTube is the world’s second largest search engine and over 80% of both millennials and centennials use it on a daily basis. YouTube is the fastest growing video sharing website in the world. It sees more than 1 billion unique monthly visitors and nearly 1 in 2 internet users uses YouTube.
YouTube gives us the opportunity to use a wealth of audience targeting options to ensure our ads are being seen by our desired target demo with content that is relevant to their interests. And check this out: We target well. Incredibly well. While the national average view through rates (VTR) hover around 5%-6% and our competitors tout 6%-12%, ours are well over 20%!
For a super cool infographic (who doesn’t love infographics?!), click here. If you’d like more information on how we can make YouTube work for you, just give us a shout.