5 Tips for Navigating Your Store During COVID-19

While this is an uncertain time for business owners, communication is key for staying top of mind with your customers and your employees. 

Below are strategies to consider:

1. Provide real time updates

Are you closed but still selling online?  Does your store provide curb-side pick-up?  Have your store hours changed?  Post up-to-date communication about the status of your store on all channels.  Continuity is important, ensure your customers see the same message everywhere they look. 

2. Make it easy for customers to contact you

Let customers know you are active on your social media channels so if they have a question, they can reach you.  Ensure your GMB is up to date and respond as necessary.

3. Remind customers of hot items you need

While you may not be buying currently, your customers have time on their hands and are stock piling items to bring into your stores.  Tell them the items you’ll be buying once the doors open again.  Better yet, have them engage with you by sending pictures of what they are waiting to bring in so you can post online.

4. Engage with your employees

Have a dedicated Google Hangouts line and pick a time to all connect.  Staying in touch is key to communication and providing work-related updates. This can keep your employees feeling involved while waiting for the store to reopen.

5. Thank your customers

Your regular shoppers are engaged with your social media posts; reach out to them, talk to them, make a video and share it thanking them for their business over the years.  Keeping them engaged during this time reminds them the importance of shopping local and will keep them coming back once the doors are open again.