Reaching Gen-Z on Their Top Social Media Platforms

Born after 1996, Gen-Z is the first generation to have 24/7 access to the internet, connected devices, and social media since birth.  They use social media to get entertainment, find inspiration, and make their voices heard.  If Gen-Z is your target demographic, the best place to reach them with your advertising is on their top social media platforms which include Snapchat, TikTok and Instagram based on the graph below from eMarketer. 

Snapchat currently ranked #1 for Gen-Z is all about “being in the moment“. Content on the social platform disappears after just 24 hours, which means that users are there for raw and real content as opposed to the highly curated content that you’ll find on Instagram and Facebook.  With over 293 million daily active users, 60% of whom are Gen-Z, Snapchat ranks in the lead as it’s the most preferred texting platform for teens.

Though Snapchat is currently in the lead, TikTok is right on their heels as many experts consider TikTok to be the most direct marketing path to reach Gen-Z.  Statistics show that by 2023, TikTok will surpass Snapchat in total US users.  Although a lot of other platforms also offer the same type of content, TikTok’s aesthetic and unique video style make the social site more appealing to young people thereby usage will continue to increase.

Instagram remains in the top 3 as 65% of Gen-Z is active on the platform checking it on a daily basis.  Recent reports conclude the main reason is that the platform makes it so you do not have to check other social media platforms if you didn’t want to as most of the popular posts from other platforms show up on their Instagram timeline. 

If you’re a business who caters to Gen-Z customers keep these social channels in mind when creating your marketing plans for 2022. If you want to get your brand in front of Gen-Z on social media, we’ve got you covered, reach out to us today!