Why SEO Still Matters For Your Brand
What is SEO?
SEO: Search Engine Optimization
While searches can take place all over the internet, the most common search engine is Google, owning 91.38% of global market share.1 Search engine optimization means how it sounds - it is optimizing your page and user experience in order to improve your search engine ranking.
Why Does This Matter For My Brand?
SEO drives 1000%+ more traffic than organic social media! That is a lot of traffic!
51% of smartphone users have discovered a new company or product when conducting a mobile search.
46% percent of searches on Google are for a local business or service[1]
If you are a local business, SEO is important for your brand. This is a chance to reach more customers whether you have paid or organic search efforts for your brand. With so much of the world relying on the internet, your website and SEO is not something to be overlooked.
How Can I Improve SEO For My Brand?
Be Mobile Friendly
If your website is not mobile friendly by now, it is hurting your search engine ranking. Search engines rank pages based on many factors like page load time and quality of images, but one major factor in the modern world is whether or not your page is mobile friendly. Having a responsive page is imperative for user experience. It should be a seamless transition for your users to see your page on different formats so they can still effortlessly read text and click on links or dropdown menus.
Fast Page Load Time
Are you not sure how fast your webpage is? Use this free tool from Web Page Test to see what could be slowing your webpage down. Faster web pages are ranked higher than slow web pages because this factors into user experience. Users are more likely to spend more time on your website if pages load quickly. A slow load time could mean users give up on viewing the page before they even get to interact with it.
Image Quality
The quality of images on the web page also factors into the user experience. If you have blurry images or images that don’t fit the correct sizes for your page, users are less likely to spend time more on your website.
Keywords
Your brand should be easily identified from the main page of your website. You should have keywords for what your brand represents listed several times on your main page so it’s easy for search engines to detect and use them.
Keep In Mind
Don’t get frustrated if you don’t see immediate results. Of course, the goal is always that golden front page! However, “only 5.7% of pages will rank in the top 10 search results within a year of publication” so make sure you set expectations for how your website could perform.1 If you are looking for other ways to hit that top page or reach new visitors, paid search is always an option to help reach more people for the keywords and topics that are relevant to your business. Paid or organic though, Google and other search engines will always look for that positive user experience.
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Sources
1 https://www.socialmediatoday.com/news/the-state-of-seo-in-2021-infographic/598583/
