How Gen Z Uses Their Top Social Platforms
Gen Z has always known a world with social media - it was born before they were and grew as they did. Social media has always been a foundational tool for communication, catalyzing the evolution of entire industries and changing the shape of daily life. Gen Z is the most connected generation, with 98% of them owning a mobile phone. And they're using those devices more than any other generation, averaging over 4 hours per day.
As each year passes, Gen Z's preferences continue to shift and challenge existing expectations about how businesses should engage with young consumers. So, it's important that you stay up to date on the latest trends and be prepared for what's next!
When seeking help on the marketing of your business make sure you are the one getting the most value from the interaction and that starts with avoiding Free Marketing Consults! Instead focus on these items to ensure your search is fruitful and full of value to you and your business:
Rather than taking cold calls from agencies, be proactive and research agencies who specialize in your business. Take recommendations from fellow business owners. Reach out to agencies you feel fit with your business culture and goals.
Don’t have prospective agencies criticize your past marketing efforts - tell them what you want to accomplish NOW and see how they think they can help you achieve that goal moving forward.
Compile multiple options and don’t just go with the lowest cost! You get what you pay for in marketing and the lower the cost the less attention, knowledge, and partnership you get. Find a cost balance that is right for your bottom line but also brings a level of expertise that will guide your marketing in the right direction for years to come.
