The Importance of Color in your Graphics

Written By J Miller Marketing

There are a lot of “ingredients”, so to say, that go into your business’s success. From developing leads to turning those leads into loyal customers, these various conglomerates all factor into day-to-day operations. One main “ingredient” in this process is the development and implementation of graphics.

Graphic designers take the concept they are provided, often in writing or verbalized, and create images that best connect the message with the target demographic. A crucial part of the design involves the selection and use of colors in the process.

A study conducted by the Xerox Corporation and International Communications Research revealed that

Color often is indicative of moods, and your business can use this to your advantage. The human psyche subconsciously assigns a certain feeling for every color. For example, the color red can make your consumers feel passionate, powerful, joyous, and vigorous. The color blue can make your consumers feel secure, wise, confident, loyal, and trusting. Color changes the mood of your prospective consumers and how they perceive your products or services.

Not only do colors influence moods, but they can also aid in brand recognition. The Xerox Corporation and International Communications Research disclosed that

Furthermore, 76% believe that the use of color makes their businesses appear larger to clients. In the lead generation and obtaining process, the use of color in your graphics can help your business stand out amongst other competitors in the market.

In the creation process of your graphics, it is important to understand which colors best suit the message you’re conveying and what moods you want your consumer to feel when they view your graphics.

J Miller Marketing
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