The Cost of Copywriting
Did you know that U.S. companies waste $400 billion dollars on poor writing annually? This shocking statistic came from a seminar hosted by Hootsuite, “The Dos and Don’t-You-Dares of Copywriting” back in August 2022.
If you missed the seminar, here are some useful copywriting tips for your next campaign.
Tip #1: Confidence is everything
Words are powerful. The more direct, the better for your brand copy.
For example, which statement sounds more enticing:
I think this product will be great for you
Don’t miss out on this life-changing product.
The passive term “think” gives your reader room to deny your statement, while the negative “don’t miss out” gives your reader FOMO (fear of missing out). It’s direct and tells consumers if they don’t buy this product not only will they miss out, but they won’t have a life-changing moment either.
Tip #2: Make sure your text is visually appealing
You have less than 10 seconds to capture someone’s attention. It will be skipped over if it’s not appealing to the eye. Back up your text with emojis and infographics, or leave enough whitespace in the post to give it a nice, clean touch.
The Hootsuite copywriting seminar recommended keeping your text at 84 characters or less for captions and social media posts.
Tip #3: Write with a clear objective
Remember, you have less than 10 seconds for someone’s attention, so you must get to the point as quickly as possible to ensure your customers follow along.
Tip #4: Speak to your intended audience
Don’t miss the mark by speaking in terms your target audience doesn’t use or know.
For example, if you’re promoting trendy jeans, that could mean two completely different looks depending on if you’re reaching a millennial (skinny jeans) versus a Gen Z (straight-legged, looser jeans).
It’s also important to keep in mind where you are speaking to your customers because there are different uses for different applications. See how Gen Z uses social media platforms here.
Tip #5 Ask for employee advocacy
800% more engagement on posts shared by employees, when compared to the same posts shared by official brand accounts
Customers will trust your brand more if they see employees authentically promote your company or product.
Examples of employee advocacy are:
Resharing the company’s social media post
Creating a TikTok, Reel, or Story promoting the brand and/or its upcoming promotion
Employee Friends & Family referral programs
Have some questions, or are you looking for a great team to help you with your marketing? Schedule an appointment with one of the J Miller Marketing team members today!
