10 Video Trends Happening this Year
Video continues to be on the rise for marketers for advertising, sharing information, or pure entertainment. There is still innovation and new uses to come but for now here are 10 trends to look out for this year.
1. With the popularity of TikTok, micro-videos continue to gain steam
This year, Instagram reels may be poised to overtake TikTok. 87% of Gen-Z TikTok users agree that Reels is very similar to TikTok. Reels also receive 22% more engagement than regular video content. Brands that capitalize on this trend will win in 2022.
2. Vertical Video is the norm on social media.
With the popularity of Instagram Stories, the vertical video trend is one to watch in 2022. Facebook and YouTube also support vertical videos.
3. Social Media Story Videos are expected to trend into 2022.
Fleeting content like social media stories can draw viewers in now because of the time limit on the content. Their nuance of disappearing after 24 hours creates a successful customer engagement strategy.
4. Captioning videos continues to be a major trend
92% of consumers watch videos without sound, making it very important to provide captioning to effectively communicate with your audience. Learn the tips and tricks here.
5. Live videos capture viewers’ attention 3x longer.
Live videos can help create an image of authenticity that attracts customers so doing a Facebook Live to showcase a new product creates engagement.
6. 5-15 second video ads are here to stay.
Make it quick and informative to keep your customer’s attention, short-form is the way to go.
7. Less production within video marketing campaigns.
Today’s video marketing is predicated on real, authentic content that viewers trust. The overly polished content no longer feels realistic and therefore not believable.
8. Make videos optimized for search
While video is still relatively new for marketers, video searches will become the norm when it comes to e-commerce or looking for brand information.
9. Product demo, explainers, and entertaining viral-style videos are among the top three types of video consumers would like to see. Viewers want to see a visual, learn, or simply be entertained. Remember, short, informative, and visually appealing will keep your audience engaged.
10. Digital payments will continue to grow
The more time a person spends digitally, the more money they spend digitally. Platforms such as Zelle and Venmo have exploded in popularity. From major corporations to local convenience stores, digital payments are becoming more and more mainstream.
While video trends will continue to evolve, video is king and here to stay for mainstream media. Keep making videos to engage with your audience today.
Sources:
https://cielo24.com/2021/10/accessibility-in-banking/
https://growthoid.com/instagram-reels-statistics/
