5 Reasons Why Updating Your Website Is Crucial
Are you a business owner who doesn’t make time to regularly update your website? If so, you should find a way to make the change and mark this as a top priority. Updating your website is an important aspect of your business as the world continues to revolve around media. As people spend more time online, updating your website can help your business grow and bring you to the top of your competitors. A lack of updates can draw your business into a dark hole and lead your customers to a different website or store altogether. Below are 5 reasons why updating your is crucial.
1. Content
When updating your website, you want to keep your content up to date. This can potentially increase search traffic and bring customers into your store for special promotions. Additionally, outdated content on your website could create a negative trust signal for your customers. For example, if you still have fall content on your website in the spring, a customer may fear that your entire website is filled with misinformation and will leave to look elsewhere. Today’s shopper relies heavily on online content, so it is extremely important to keep your content all up to date.
2. To Be Competitive
Every business should have an established online website and an active presence. You want your website to stand out from competitors and updating with your point of difference may do the job. A business website is one the most important tools of operation and should be the place where customers can research your brand, learn more about your store, find current promotions and discover location details.
3. Establish Credibility
According to Digital Agency Network “over half of all consumers hope for businesses to provide online content” in some type of digital form. Some customers feel providing and updating a website can increase credibility because most consumers trust online content. Websites are the place where customers will go to find information or to purchase a product. If your website does not look up to date, consumers may not think your business is credible. Additionally, if a customer sees an advertisement for an upcoming sale, but when they click through to your website there is no information about that sale, they may be hesitant to spend their time visiting your location in fear of the sale not actually happening. The less friction for your customer, the better.
4. Showcase your products and services
Consumers turn to Google when researching for products and services before physically going into the store. If your website does not explain what you do or what you sell, you may want to update your website. Keep in mind to continue to update your site if any new products or services become available.
5. Keep your business information up to date
Make sure all your business information is up to date such as an address, phone number, store hours, etc. You do not want to give your current and potential customers the wrong information and potentially waste their time.
So next time, when a new sale happens, or your store has new information your customer may find helpful, make sure you consider updating your website immediately. This will not only help inform your customers, but it will also help your business be more effective, competitive, and trustworthy.
Resources:
https://www.theedigital.com/blog/why-you-should-update-your-website-regularly#:~:text=In%20Summary,such%20as%20responsive%20web%20design.
https://digitalagencynetwork.com/reasons-you-should-update-your-business-website/
