How to Use Facebook Live
What is Facebook Live?
Facebook Live is a tool used in Facebook to feature real-time video. Facebook Live broadcasters can make content to help engage with their audience during moments and events.
Why Facebook Live?
Going live can help increase exposure, attract new customers, and build relationships with your audience. Utilizing Facebook live is also a great way to add a little fun to your business by using the power of video.
Before getting started, below is a complete guide, tricks, and tips that can make a difference when posting a Facebook Live broadcast.
Step 1: Go to your profile, page, group, or event where you want to go live.
Tip: Double-check and make sure you are using the correct profile, page, group, or event
Step 2: Scroll down until you see the search bar “What’s on your mind?” and click on it
Step 3: You’re going to create a post and select the live video option under “add to your post”
Tip: You may need to select the three dots on the bottom right corner to view all options
Step 4: Click where it says, “tap to add a description” and add information about your video or why you are live.
Step 5: Click to start your live video!
(The buttons on the bottom are settings to other features and tools you can use during the live stream, which we will discuss next)
Facebook Live Tools
Live Polls: You can create a live poll and have your audience respond to the poll in real-time during the stream.
Featured Links: You can add any links such as your website to help promote your business.
Live in Stories: This allows you to feature your live stream in your story to attract more people to your live stream.
Live Comment Moderation: You can manage the comments section in your live stream based on who comments, how many comments, etc.
Front Row: This tool allows you to call out your top fans in a special section of your stream.
Badges: This feature measures how much your audience is engaged with your content.
Donations: This feature is available to nonprofit organizations fundraising money for fundraisers.
Live With: This is a co-broadcasting feature where you can invite others to participate in your live stream.
Live Shopping: If you have products for sale on Facebook, this can help promote your product to your audience.
Today, live streaming has become one of the best ways to interact with your audience. Utilize this step-by-step guide and consider a Facebook live stream for your next sale event.
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