How to leverage QR codes to connect with customers
The use of QR codes has exploded as a result of the pandemic. Thanks to their ease of use and high adoption rates, marketers have found that the tools of social media are an attractive way to communicate with their customers. According to eMarketer, this year, 83.4 million US adult smartphone users will scan a QR code. This number is expected to increase to nearly 100 million by 2025.
So, who can use QR codes?
Anyone with a mobile phone. In addition to our keys, handbag/wallet; our phones have become one of the few things we can’t leave the house without. Businesses have picked up on this and you can probably think of a recent time you’ve come across a QR code. What about the restaurant you frequented, did you pull up the menu with a QR code? What about gaining Wi-Fi access in a public setting, was there a QR code?
How should retailers harness the power of a QR code?
QR codes are a great tool for retailers to use and there are many ways to implement them in your store:
Hiring: Your customers may want to work for you. Try posting a QR code at your point of sale inviting your customers to apply on the spot.
Ask for reviews: Based on a consumer survey by BrightLocal, eight in ten consumers consult online reviews prior to visiting a local business. Get those positive reviews on the spot, and hey with each completed review consider offering a coupon for their next visit.
On your storefront: Not every customer who walks by your store has time to enter and shop around. Create a window QR code that attracts potential customers to your deals and events so they know what’s coming and will serve as an invitation to come in.
QR codes are a growing technology that any business can use to strengthen relationships with their customers and increase sales. Increasingly, QR codes are becoming an effective way to engage customers in a retail environment. They allow you to build deeper relationships with your customers by providing them with information that is relevant to their interests.
