Benefits of Programmatic Audio to Reach Your Audience

From streaming podcasts on a daily commute to finding the right playlist to get you through your workout, digital audio is more prevalent than ever.  In fact, according to eMarketer people spend more time streaming audio than with their social media networks.  With the advance of programmatic solutions, it’s easier now more than ever to capitalize on this growing audience.

Programmatic audio is the use of technology to automate the process of buying ads in audio content such as digital radio, podcasts, and music streaming services.  The primary benefits include better engagement, refined targeting and reporting.

Audio ads are served on a one to one basis in which the advertiser can command the full attention of the consumer to create engagement.  Reach your audience on their morning dog walks, while at work or during their study sessions - a captive audience ready for you to connect with.  Digital audio ads do not need a screen to have an impact, you can speak to them providing your call to action while they are actively listening.

Programmatic audio advertising offers enhanced targeting measures as well.  In addition to choosing your demo, radius and language preferences, you can target multiple audio exchanges at once.  Rather than focus on the platform you believe your audience is listening to, you target the person not the platform.  Reach your audience on multiple exchanges such as Pandora, Spotify, and iHeart all at once; no longer creating a silo in your marketing budget per channel.  With the added ability to layer in first and in some cases third party data it opens targeting options even further.

Finally, reporting is available for your digital audio campaign providing tangible proof of performance.  More data equals more informed decisions on what is working and what could be better so we can optimize making the necessary changes in real-time.

So, with the digital audio universe growing bigger and bigger every day, programmatic buying allows us to effectively reach your audience wherever and whenever they are listening.  Our omnichannel solution ensures that we are finding your target audience within all their streaming environments.