Your Business Needs GMB
Imagine this. It’s a beautiful weekend and you’ve decided to go thrift shopping. You’ve got your face mask ready and you just need to get out of the house. You put the search in Google to find out what shops are in the area...and then what? You probably look at the Google Map results first right?
Most people do. It has all the information you need right there at your fingertips. You can easily see which location is closest to you, which received the best reviews, store hours and more! Pictures from the store and previous customers allow you to see if the store fits what you are looking for, even before you set a foot in the door.
Now, flip the script and imagine you are the thrift store and you don’t have your Google My Business page set up. Your store won’t show up in those Google Map results your potential customer is looking at. Your potential customer probably won’t search further for your store because they believe they have all their best options right there. That means a likely loss of traffic for your business. Not only that, but you aren’t able to build up a reputation with customers because there is no easily accessible place to leave a review.
What Is Google My Business?
“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.”[1] It is a place to help customers find you, get hours, your phone number, or find your website. Although GMB just released a paid upgraded version of their service, the standard service is still free. Make sure your business is taking advantage of this free tool to validate your store or organization as a real business and start building up a reputation with your community. It’s easy to set up a Google My Business page!
Features of Google My Business
Website button
Directions with your address
Call button with your phone number
Google reviews
Hours
Photos of your business
Benefits of Google My Business
Show up organically in Google searches for local businesses like yours
Build a reputation with the community through reviews and reply to them
Keep your business hours up to date on your profile so customers know exactly when you are open
Provide quality photos of your business for potential customers who want more information before visiting
Link to your website so clients learn more effortlessly
View insights like how many times your profile has been viewed or how many times customers called or requested directions off your GMB listing
Utilizing Google My Business should be an essential part of your business branding. Don’t miss out on traffic and insights into your business! Get started now. It’s never too late!
Have more questions about marketing or setting up your business for success? Check out our insights or give us a call about advertising. Not to brag, but we’re pretty awesome!
